Is your portfolio unable to get the desired attention? The days of carrying printed portfolios around and going to interviews are long gone. The internet has made it possible for anyone to publish their portfolio and let the world notice their abilities and skills. These days we are all constantly connected through our devices. Here are some ways to help you get your portfolio the desired attention with just some effort and without spending too much money.
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Secure a Domain
The first thing is to purchase an internet domain name. Having your website to display your portfolio makes a good first impression. Most often, your domain name will be the first thing your audience will be introduced to. Choose a domain name that is consistent with your business or your brand attributes.
Choose Where You Want to Display Your Portfolio
Once you purchase a domain, it is time to find a platform to host your portfolio. There are a few ways you can make this happen. You can choose to keep it simple or if you want to put in more effort, you can make a custom website.
Use a Community-Based Platform
The first option is to create your page on a community-based platform where other creatives also display their talents. Creating a page on such platforms is usually free. It is an effective way to get a large volume of eyeballs on your portfolio, as people scroll through these platforms to view new content. Instagram comes top of mind when thinking of these platforms. However, there are other niche social media platforms as well like Coroflot and DeviantArt where you can post your portfolio for free.
Using these platforms has its drawbacks. It gives you limited control over your business and brand. Some people even view it as being unprofessional when compared to having a dedicated website. However, it is a free, easy, and quick way to display your portfolio online. If you want to make your portfolio look more professional, you can pair your account with a custom domain.
Create Your Website
Another option is to create a website dedicated to your brand and business. You can choose templates from website builders such as Wix, WordPress, and Cargo. You may also want to use builders that create websites that are specific to your niche. For example, there is a Canadian website builder called Format that creates websites for photography portfolios.
How About Doing Both?
The third and perhaps the most logical option is to use both the options mentioned above. Take advantage of the strong following enjoyed by free social media platforms by finding new fans for your brand. Use these platforms to direct your fans towards your website-portfolio by providing URLs to your website through your social media posts.
Link Your Portfolio to Your Domain
A custom domain helps in driving traffic to your portfolio, whether it is a dedicated website or a social media platform. Your followers can use your custom domain name to land directly on your portfolio. Domain name servers attach your custom name to your website.
Your followers can be directed to your social media account if you use a custom domain. Custom domains look more professional and appealing if they are included in your email signature, Instagram bio, and on your business cards. In fact, you can add them to all your marketing material.
Summing Up
We live in a technological age. You can now make the world feel your presence even with limited resources. Create your portfolio and use the tips mentioned here to promote it to its full potential. Once you are done with all the hard work, it is time for you to enjoy yourself. Check out Dish Network channel guide to get the best home TV entertainment.
